SHRM Study Emphasizes Importance of Benefit Communication

According to SHRM’s Employee Benefits Research Report, improving benefit communication with employees was one of the top strategies to remain competitive in attracting and retaining top talent.

It is unreasonable for organizations to assume that employees are able to retain and understand elements of their entire benefits package from a distinct event, such as open enrollment or new-hire orientation. As organizations continue to shift benefits cost decision-making responsibilities to employees, employers may need to develop a benefits communication approach that continues throughout the year. According to a national study, employees who reported that their organization had effective benefits communications were more likely to be loyal to their organization, and more satisfied with their benefits and with their jobs.

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